We Know How The Strength Of Your Business Will Improve By Integrating A Social Media Strategy.
Key components of embarking on a social media marketing strategy:
What exactly is social media
The key social media sites
Setting up your social media accounts
Social media do’s and don’ts
Social media marketing plans
Outsourcing social media management
What is Social Media, anyway?
Social media is the term used to describe websites and software that allow their members to post, bookmark, discuss, share, and create content within their member network. Most sites are permission-based, with each member having his own profile or username and selecting who he wants to have as part of his network.
Beyond individual use, businesses are rapidly creating their own social media profiles and using the services to interact with their existing and potential customers. This essentially creates a community of people around your business who you can communicate with and market to.
The impressive part of social media networking is the speed at which content circulates. For example, let’s say one person posts a link to a YouTube video on Twitter, and 25 out of 189 of their followers watch it. Then, one of those 25 people “retweet” it to their following – which is 2,907 – and in a matter of 30 minutes, nearly 500 people have seen the video. That is the power of social media.
This makes for lightning fast word-of-mouth advertising, if your product, service, or link bait is interesting enough to be shared. With a simple click, users can “like” content on Facebook, retweet content on Twitter or bookmark it on Delicious.
As a business, social media allows you to:
Offer customers a more accessible, personal option for communication, feedback and customer service
Build trust and authority within your network
Conduct informal surveys and feedback
Encourage two-way communication and dialogue
Hold contests and build buzz around your offering
Share behind the scenes information and photos
Provide your opinion on current events and industry trends
Connect with broader groups of people
What are the social media sites to pay attention to?
Social network sites include Facebook (http://www.facebook.com) and LinkedIn (http://www.linkedin.com). Users for each of these sites create their own profiles and populate them with photos, contact information, location, interests, hobbies, and (on Facebook) status updates. Both of these sites offer a rich source of information about your customer groups through their profiles.
Once you create a Facebook profile, you populate your network by adding “friends” or other profiles. You allow these people to view your profile and published content, and they allow you to view theirs. The homepage of your Facebook account is a continuous stream of your friends’ activity: photos, status updates, event invitations, links, and messages.
Business can now create their own profile pages and collect followers who “like” them. In addition to the basic features, you can also add applications to your Facebook profile, things like games, quizzes, and eCommerce interfaces.
LinkedIn is a professional networking site designed primarily for people in business to connect and introduce their contacts to one another. Each user creates a profile that is a little like a resume, which includes their work history, interests and what they are looking to do with their LinkedIn profile.
Businesses can create groups or pages for their company, and link to all their current and past employees. Others can reconnect with old colleagues or make new connections through old ones. Members can make recommendations or endorse other members based on their work experience.
LinkedIn is a relatively guarded network, however. You need to have a contact in common in order to contact a member or view their complete profile. Generally, this network is great for consultants and others who own their own businesses and rely heavily on networking and referrals for their customer base.
Media sharing sites include Flickr (http://www.flickr.com) and YouTube (http://www.youtube.com). You simply follow the steps to creating your personal account and start uploading content in one place for others to see.
YouTube is the largest video content sharing site on the Internet and allows you to upload your own video to your account, create channels of video content, tag, and comment on other videos absolutely free.
Flickr is a large photo sharing website. Users upload, organize, sort, tag, and comment on photos within their own networks and groups. Members of groups can collectively contribute to the group’s photo pool. The base account is free, and for frequent uploads, the Pro account is available for a fee.