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According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective, than television.
The video advertising software provider surveyed 120 U.S. ad agencies, asking questions like what percent of your digital RFPs included a video ad component in the last 12 months? How effective is online video advertising? What is the most important success metric for your digital video campaigns?
During the last three years, BrightRoll says agencies have seen an 88.6 percent increase in client interest around video ads.