Although there are many low budget marketing strategies, like creating a revenue-generating website design, writing promotional letters that actually sell the value of your practice, or developing a drip campaign that connects you with patients who are searching for someone in your specialty—I want to offer-up three simple and affordable, yet powerful marketing methods.
Create Your Personal Mini-Commercial:
An elevator pitch is a 10 to 30 second mini-commercial that highlights the major benefit you provide to your patients that your competition does NOT. This immediately separates you from other practices, and makes you the logical healthcare provider. Your elevator pitch becomes the basis for all of your marketing, just like integrating corporate colors across all advertising platforms, both on and off-line. Learn from large companies, like Coke.
Create Your Personal Non-Typical Business Card:
The typical business card contains nothing more than your name and a phone number. It does NOTHING to continue to nurture the interest your elevator pitch created when you spoke directly with a loyal patient, or someone new to your practice. Typical business cards fail to create any additional interest about you, or your practice. This is why you must think outside the box, so your business card expresses not only your contact information, but also sends a compelling reason—why you are the very best choice. Use both sides of your business card to express contact information, plus the value patients receive when working with you. I am always surprised how many business professions use only 50% of their business card real estate. What a waste!
Create Your Personal Advertising Headlines that Compel Patients to Read and Learn More About You.
Here are a few headlines that you can mix and match to create a relevant headline for your area of expertise:
- Do More, Feel Better, Live Longer
- Guaranteed Same Day Treatment
- Quality Health Care You Can Afford! Guaranteed
- Fast, Simple & Free Health Insurance Information
- Because Depression Hurts
- We Get People in the Best Shape of Their Lives, In Half the Time
- Relieving Anxiety, Depression and Stress—Without the use of Health-Destroying Drugs
- Is IBS Cramping Your Style
- Say Yes to Beautiful Without Paying the Price
- Because You’re Worth It
- Your Skin Will Drink It In
- Helping Children of Parents with Alzheimer’s Move from Crisis to Confidence
As an example, look at the message below and notice how the headline is relevant to the photograph and ad content. Each ad element must work together, reinforcing one main point to your current and potential patients.
Headlines are the single most important factor when creating great content. Just like a meaningful elevator pitch, together with a non-traditional business card, your headlines determine whether or not your patients are going to pay attention to your messaging. Content is king—when expressing why you are the patient’s best choice, and the same is true when a potential patient is reading your business card, or viewing your website, or reading an ad offline.
Frank Rowan’s media career spans three decades, currently developing Internet Marketing Solutions for Small Business Enterprises.
As small business promoters we know how to promote your business, so consumers, your potential lifetime buyers consider you as “their best choice,” regardless of competitive options, marketplace changes, or economic conditions.
Including, yet not limited to, responsive website design, SEO, SEM, SMM, website maintenance packages, reputation management, on and offline marketing, online educational business curriculum, custom small business education and consulting, presentation skills coaching, sales and customer service education.
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