To set the stage, lets say you own a childcare center. How are you going to distinguish your business from other like businesses? This is essential if you want consumers to view you as their “best” child care choice.
To start, identify your values, what you stand for. In this example let’s say, your number one value is “Caring.” You define caring as a specific behavior like, “giving love and attention to kiddos,” by saying and doing something that helps them.
With that idea, you are ready to convert these simple yet powerful words into a compelling Elevator Pitch — a statement that offers a relevant answer when someone asks, “What Do You Do?” Given this question, most of us would reply, “I own a child care center” — not very convincing! With that answer, why should I enroll my children with you versus other childcare centers in town?
In addition to that (caring) value, let’s agree that one of your main business goals is to educate parents, and other people who have the responsibility to care for children, that your child care center is their best choice. How would you go about doing that?
Create an elevator pitch — a powerful and compelling statement that expresses what you do, and why you’re my best choice. This strategy is essential when building ad content, or remarks about the value customers receive from you and your staff.
Imagine you are attending a social mixer or event, and you are introduced to someone for the first time. Given this situation, your new acquaintance will typically ask, “What do you do?” Again, most responses are ineffective. As mentioned,we’d normally reply, “I own a child care center.” In its place, try this elevator pitch designed to communicate why anyone should consider you vs. your competition—
Child Care Example:
What do you do?
10-second elevator pitch—
“I provide a caring and worry-free daycare service, by making sure every child is included in our educational experiences, combined with love and attention that helps them feel safe. And that each child obtains a sense of belonging with other children and our staff.”
These are simple, yet powerful words that your potential customers value and believe in. What parent isn’t searching for that quality of care for their child?
Jeweler Example:
What do you do”?
10-second elevator pitch—
“I provide customers who want to purchase that perfect diamond, learn a fast and easy way to instantly assess any diamond, so that they can determine the ones with the highest quality, the lowest price, and the boldest customer protection guarantee in the industry.”
Business Attorney Example:
What do you do?
10-second elevator pitch—
“I help business start-ups who want to set up the proper legal structure that maximizes their tax advantages, so that they can increase their potential earning power, secure the financial assistance they need, and instantly grow and develop a market-dominating business.”
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Irrespective of your industry or business endeavor creating a relevant elevator pitch is an influential strategy that has the power to convert potential leads into lifelong customers. Here is a do-it-yourself template that will help you create your own personal 10-second elevator pitch:
I / We Action Verb — help, guide, teach, review, provide, consult with, present, aid, assist, support, grant, give, award, evaluate, assess.
Negative Emotions Being Experienced —frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried.
Ideal Client Description — dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers.
Who Want To — increase their profits, find an honest plumber, purchase that perfect diamond, find the relief they need, find the best deal.
Solution — discover a process, learn a fast and easy way, create the perfect solution, uncover the best method, determine the number one reason, realize the best course of action, find the dramatic solution, locate the best deal, position themselves, place themselves first, find out everything they need to know.
So, They Can (list 3 benefits) — live a pain free life, build the business of their dreams, finally give the perfect gift, feel they’re getting the most value for the money they pay, pay the lowest price, receive the highest value, obtain the best guarantee, receive award-winning service, receive the highest level of expertise at the lowest possible price.
When you create your elevator pitch, make sure that it instantly grabs your potential or existing customer’s attention, and all but forces them to engage with you.
Any knowledge resulting from your question is worthless—unless you act. So, start working on this today. It pays and is worth the effort.
